Joachim Kempin, a former top Microsoft executive, has written an article called Microsoft Could – And Should – Eradicate Facebook. Here’s How.
Microsoft could create lots of magic by developing advanced social media software, which would be so user-friendly that even a dog could use it with ease. The leading product, Facebook, lacks a good user interface; while it connects you, it basically sucks.
A Facebook-like product with superior functionality and vastly improved privacy features, including characteristics from Twitter, Google+ and LinkedIn, would be extremely compelling. Microsoft has the technical capacity and the design wit to do this. In particular, when combined with free Skype usage, it could take a lot of advertising revenue away from Facebook and Google.