Opinion about the new Google search called “Instant” ranges from “nothing new” to “revolutionary.” Here is a selection from what people are saying:
- Google Instant And The Power Of Suggestion
Craig Danuloff at Search Engine Land—It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and search marketing.
The change Google has made isn’t just to the user interface. They’ve changed how search works by dramatically increasing the power of Google Suggestions. And most importantly they’ve changed the search experience which will undoubtedly change the way people behave and react to the results they get from Google.
- Google Instant: Criticisms and Controversies
Ian Paul at PC World—Google Instant may let you search the Web at warp speed, but the debate rages on about whether the new search technology is good for users and Website owners. Some fear that Instant makes it harder to find content on controversial topics.
- How does Google Instant adapt to users? And does it change the search experience?
Sam Diaz at ZDNet—Certainly, our own queries add to Google’s database of popular searches, allowing the company to build in that prediction technology. But what does that mean to your own privacy? What about search engine optimization? Is Google Instant really the end of SEO?
- Google Instant – Take that, Bing!
Christopher Dawson at ZDNet— For those of us who turn to Google for our Internet search needs (and there are plenty of us), if we’d ever thought about straying to Bing or Yahoo!, this should keep us Googling for the foreseeable future. It’s fast, it’s clean, and it works very, very well.
- Reporters’ Roundtable: Google Instant in depth
- As Google Gets Smarter, are We Getting Dumber?
Mike Elgan—Within a period of a couple of days, Google has replaced what for many may be the last creative act — the construction of search queries and the contrivance of phrases, sentences and paragraphs — with another process of selecting from available choices.
- Google Offers New Faster Search
Ian Richards at Gizmo’s Freeware—I played around with Google Instant for an hour or so and was impressed with its speed and its guidance. I couldn’t help feel though that I was being over-assisted.