The different ways Google and Microsoft do marketing
I have always been baffled by Microsoft marketing. Sometimes it has struck me as being designed by teenagers doing a high school course project. And Microsoft always seems to be assuming that the audience is pretty dumb. Now I realize that most advertising is pretty dumb but a lot of Microsoft customers are highly trained professionals. So you would think that Microsoft would not talk down to us the way it does. I have posted about Microsoft advertising before and I was reminded of the subject by a post from Matt Asay at CNET. He contrasts the style of advertising done by Microsoft with that of Google. He concludes:
Microsoft still fixates on making itself the center of the user’s universe, while Google gets out of the way so that users can experience the Web. It’s perhaps not surprising, therefore, that Google is the one growing and innovating strongly, while Microsoft keeps milking businesses first launched decades ago.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.