Can you trust eBay reputations?
An important consideration in dealing with others on eBay is their reputation rating. These ratings are supposed to reflect the feedback from those who have had previous transactions with the person in question. But are those reputation ratings reliable? Science Daily reports a study that says there may be problems:
A new study to be published in the International Journal of Electronic Business suggests that unscrupulous vendors on the online marketplace eBay can easily buy a good reputation and so circumvent recent efforts by the company to prevent feedback fraud.
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