Apple still on top of consumer satisfaction survey
Apple continues to be the most highly rated computer manufacturer when it comes to consumer satisfaction, according to the American Customer Satisfaction index. Basically, the ratings show Apple well on top with the major Windows OEMs all bunched together below. I suspect this is as much a commentary on how consumers view Windows as anything else. The San Jose Mercury News reports:
Apple slipped 1 percent during the past year, but maintained a 12 percent lead over Dell, one of the largest gaps between first and second place for any industry. Dell’s position remained the same, while Acer’s Gateway brand rose 3 percent in consumer satisfaction. Hewlett-Packard inched up 1 percent and its Compaq division jumped 6 percent.
Overall consumer sentiment of the PC industry nudged up 1 percent after two years of declines, which had been attributed to user problems with the Windows Vista operating system. The uptick is tied to a decision by notebook makers to swap out Vista with the older Windows XP operating system, said David VanAmburg, managing director of the index, which is based on 10,000 random phone interviews and published by the University of Michigan’s Ross School of Business.
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