The Web will show you how to do almost anything
Video clips of the how-to type have proliferated on the Web with numerous sites now having collections demonstrating how to do all sorts of things. The growth of these sites is important enough that the New York Times Sunday business section had a lede story on a new startup called Howcast:
Sometimes — and this is a difficult sentence for a newspaper to print — it’s easier to learn from a video.
That notion led a handful of Google and YouTube veterans to start Howcast.com, and jump into the bustling and fast-growing crowd of Web sites offering how-to content.
Given the competition, from sites like Howdini and even YouTube, Howcast Media is betting that its particular blend of information and entertainment, presented in short and snappy video, will draw plenty of traffic and, most important, deliver a profit.
Certainly the demand is there. People like to watch videos, and, in a bad economy, the ranks of do-it-yourselfers and would-be MacGyvers are swelling.
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