Microsoft thinks “Bing” will top Google
Microsoft has used I don’t know how many names for its search engine. I still think of it as MSN but that was a few names back. The latest name is “Bing”. I often wonder what goes on at Microsoft advertising agencies. Anyway, Microsoft is reportedly going to spend $100 million or so on advertising to convince us to Bing our searches instead of Googling them. Neowin reports:
Microsoft has officially dropped the codename “Kumo” from its rebranding of its Live Search to help compete against search engine giant Google, by giving Live Search a new name. The newest name will be “Bing” instead of “Kumo”. The new ad campaign will be placed on TV, radio, Internet, newspapers and other media to outlets with the new branding.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.