Making Web shopping more annoying
Shopping on the Internet can be very convenient but some sites may soon be engaging in practices that might make the shopping experience less satisfying. Today’s New York Times has an article, Just Browsing? A Web Store May Follow You Out the Door. It begins:
IF you try on a sweater in a department store dressing room, but choose not to buy it, a persistent sales clerk won’t pursue you into the street yelling, “Hey, are you sure?” Nor will you receive a call at your home the next day to check again if you want to complete the purchase.
But in the online world, visitors to Web stores who touch the goods but leave without buying may be subjected instantaneously to “remarketing,” in the form of nagging e-mail messages or phone calls.
All I can say is that any merchant who hectors me after I visit its site will quickly see the back of me. My wife was so irritated by the notion of being “remarketed” that she wrote comments all over the article in our copy of today’s paper.
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