Dell unhappy with Windows 7 pricing
Microsoft has made no public announcement yet of what it is going to charge for Windows 7. However, by now something about the price schedule will have been indicated to OEMs and it seems Dell isn’t happy. CNET reports:
Windows 7 pricing is potentially an obstacle to Windows 7 adoption for some users, though in just about every other aspect the operating system is beating Vista, according to a Dell marketing executive.
“If there’s one thing that may influence adoption, make things slower or cause customers to pause, it’s that generally the ASPs (average selling price) of the operating systems are higher than they were for Vista and XP,” Darrel Ward, director of product management for Dell’s business client product group, said in a phone interview, referring to the various versions of the Windows 7 operating system that are expected to appear.
Ward continued. “In tough economic times, I think it’s naive to believe that you can increase your prices on average and then still see a stronger swell than if you held prices flat or even lowered them. I can tell you that the licensing tiers at retail are more expensive than they were for Vista.”
And I thought Vista was overpriced. It is interesting to note that PC hardware gets cheaper and better every year while Windows gets more expensive. Sure, Windows gets improved but the improvements pale by comparison to those in hardware. Microsoft’s monopoly continues to cost the consumer.
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