Apple tops in customer satisfaction poll
Various polls of customer satisfaction consistently show Apple at the top of PC manufacturers. The latest results are from Forrester Research Inc.’s Customer Experience Index. Gregg Keizer reports at Computerworld:
Apple Inc. beat rival computer makers such as Hewlett-Packard Co. and Dell Inc. by wide margins in a recent customer satisfaction survey, an analyst said today.
Of the five computer manufacturers that made it into Forrester Research Inc.’s Customer Experience Index top 114 firms, Apple scored 80%, enough for a label of “good” and 23rd place.
Gateway, HP and Compaq, meanwhile, scored 66%, 64% and 63%, respectively, taking places 64, 72 and 78. Only Gateway did well enough to sneak into the “okay” category; HP and Compaq dropped into the “poor” pigeonhole.
Dell was the lowest-scoring computer maker in the index, getting just 58% — “poor” by Forrester’s standards — and holding down 93rd place.
For me, the surprise here is the improved showing of Gateway. Maybe that reflects an effort by Acer after it bought Gateway in 2007.
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