Amazon lives up to name- grows really big
Amazon’s share of online commerce has grown to almost one-third. Barron’s Tech Trader reports:
Amazon.com (AMZN) could be responsible for close to a third of all U.S. e-commerce transactions, RBC Capital analyst Stephen Ju asserted in a research note this morning. Ju notes that Amazon’s reported revenues consist of a mix of gross revenues from its own businesses plus net third-party commissions. To date, he notes, Amazon has not given a break down of the two numbers, other than as a percentage of units shipped. The question, he says, is how much third-party gross merchandise value is flowing through Amazon’s platform – and what slice of all e-commerce Amazon is actually facilitating.
Performing a “gross-up” analysis, he concludes that “AMZN may be facilitating close to a third of all e-commerce in the U.S.,” and that it continues to gain share here. He also sees opportunity for further gains in international online retailing.
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