Microsoft to launch retail stores
It seems to me to be the worst possible economic climate for a new retail venture but apparently Microsoft wants its own stores. Mary Jo Foley reports at ZDNet:
Microsoft is planning to launch a number of new Microsoft-branded retail stores, according to a company press release issued late in the day on February 12.
The press release announced the appointment of David Porter, a new Microsoft Corporate Vice President of Retail Stores. Formerly with Dreamworks Animation and Wal-mart, Porter starts his new job at Microsoft on February 16.
There’s no word so far on when or where Microsoft is planning to launch the first of its new retail outlets. But the company is planning to use them to showcase Windows 7, Windows Mobile and Windows Live.
There is a certain logic to a Microsoft-branded store and I presume that Redmond has been planning this for some time. But its timing isn’t the most fortunate.
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