Advanced cell phone features baffle users
Bolstering my contention that a great many home PC users do not want complexity and piles of features in their PCs is a report on the consumer reaction to advanced cell phone features. Ars Technica reports:
It often seems as though phone calls are increasingly an afterthought when it comes to modern cell phones, and a new study says that consumers are frustrated by software complexity when it comes to using more advanced cell phone features. Bad design, feature bloat, and nickel-and-dime tactics may be hurting handset sales and stifling adoption as consumers are too afraid to try new features or even buy new phones.
Most cellphones sold in the United States last year had GPS chips, can play video and accept extra memory cards. But only a fraction of consumers were aware of these features, according to data released by the NPD Group, a consumer research firm.
In part, the data suggests that people simply don’t want all the features that come with their phones: 45 percent of cellphone users surveyed by NPD (some of whom have older phones) said that they preferred to use their mobile phones for voice calls only.
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