Finding the right product review
Yesterday, I wrote about the question of the reliability of online product reviews. By coincidence, Katherine Boehret was also writing about online reviews at the Mossberg Solution. In particular, she talks about a site that gathers and filters reviews; it is called Buzzillions.com and she writes:
But reviews don’t always identify their authors’ true motives. One item might be reviewed by a satisfied customer who bought the product, or it could be from someone who designed the product and wants to see it succeed. A review could even be from a manufacturer’s disgruntled employee who wants to see the product fail. Blogs can perpetuate such biased behavior by inviting people to submit reviews without verifying whether or not the members ever used the product.
This week, I tested Buzzillions.com, a free Web site owned by San Francisco-based PowerReviews Inc. that mainly posts reviews from people who have verifiably purchased the product they are appraising, according to retailers’ records. It also organizes reviews in specific categories, allowing users to search according to how they categorize themselves.
She concludes:
All told, Buzzillions does a good job of balancing reviews and culling the most-appropriate reviews for certain people based on personality traits. It currently has more than 3.6 million reviews, but will most likely continue to grow as more people use and rely on it, making it an even more valuable tool for shoppers.
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