Can the Mac gain more market share?
At Ars Technica, Don Reisinger writes an analysis of How Apple can gain significant OS market share. He begins:
Apple’s unprecedented success over the past few years has propelled the company from its place as just another tech company to the most respected brand in the entire industry. But for all its success, it’s still a distant second in its battle for operating system dominance. With just 8 percent market share, Apple has significant work to do if it wants to catch up to Microsoft and solidify Mac OS X as a major force in the software business.
His suggests some steps for Apple as summarized here:
The thought of reducing Mac pricing and licensing Mac OS X, while playing nice with developers may be anathema to Steve Jobs and Company, but with the opportunity to gain market share while Microsoft’s focus is split between Windows and Google, now is the perfect time for Apple to expand its presence.
The author outlines a strategy of selling more hardware by lowering prices and selling the operating system by allowing Mac clones and licensing Mac software.
What’s your opinion? Does the Mac operating system have a chance to take a significant piece of the PC market from Windows?
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.