Apple ups and downs
In many ways Apple has been on a roll. The iPhone has made a big splash. Mac computers are selling better than ever before. The market value of its stock recently exceeded that of Google. However, Apple has also had some fiascoes. Writing at the New York Times, John Markoff comments:
But there have also been dramatic stumbles. A botched launch of MobileMe — the company’s new data-syncing service — has led Apple to make repeated offers of free services to frustrated customers. And there have been teething problems for its generally well-received 3G iPhone, including flaky reception and weak battery life. Last week, the company apparently offered a software patch for a festering Achilles’ heel that caused repeated freezes in the Macbook Air, more than seven months after customers began complaining about the problem.
That in turn has engendered a spate of coverage suggesting that somehow Apple’s shine is fading, that somehow the once-invincible computer maker has suddenly developed a new-found talent for writing shoddy code. It is an interesting narrative, but unfortunately it doesn’t fit the facts.The flaw in the “Apple is not living up to some ideal of technology perfection” theme is that it neglects history.
Markoff’s basic theme is that Apple is like any other company and makes its share of mistakes.
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