Microsoft PR campaign
It seems that Microsoft is about to spend $300 million to rebrand itself as a cool company. Mary Jo Foley reports on the campaign from the advertising agency that Microsoft has hired to shine up its public image:
The Crispin folks say they like a challenge. They have one on their hands with the Softies. From the Fast Company article on the ad agency:
“Microsoft’s already problematic reputation in some circles — as the soulless, power-hungry purveyor of lackluster products — has suffered a series of self-inflicted wounds. It spent two years and $500 million on the media blitz around the long-delayed Windows Vista launch, only to see the January 2007 ‘Wow’ campaign, which likened Microsoft’s new operating system to Woodstock and the fall of the Berlin Wall, derided as arrogant and creatively void.”
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