Microsoft-Yahoo becomes a soap opera
The cast of characters involved in the takeover struggle between Microsoft and Yahoo keeps growing. As a user of Yahoo services, I am not keen on a Microsoft takeover but the prolonged maneuvering can only be damaging to Yahoo as management is distracted and key personnel start to circulate their CVs. Michael Arrington at TechCrunch writes about the Yahoo tactics to evade Microsoft’s clutches:
Their actions, which appear to be based on destroying their market value as a counter to the Microsoft bid, benefit neither their stockholders nor their employees. And by setting up Google as the only real option in search marketing, they are disrupting what little market balance and competition exists in that space today.
I can’t decide if nose knifing or scorched earth is the best way of describing what they’re doing, but I have to ask: If Yahoo “wins” this epic battle with Microsoft, will there be anything left at the end to celebrate over?
It’s time to end this thing before Yahoo ends itself. I don’t care if they throw AOL, MySpace, and half the rest of the Internet into the deal along with Yahoo. But the health of the Internet demands a counter balance to Google. Yahoo-Microsoft, given the current state of things, is the only reasonable outcome.
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