Microsoft, the advertising agency
Microsoft continued its move into advertising with another purchase of a small company. This time it’s an advertising seller called Rapt. Mary Jo Foley chronicles some of the many Microsoft acquisitions in this area.
Update: Here’s a more accurate description of the type of business that Rapt is involved in:
Microsoft Corp. plans to buy Rapt Inc., plugging a hole in its suite of tools for Web publishers and advertisers, the software giant said Friday.
Microsoft did not say what it will pay for the privately held San Francisco company.
Rapt’s software and consulting services help Web site publishers tweak how they package and price display-ad space.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.