You will watch that Microsoft ad or else
Not content with interminably searching your computer to make sure you aren’t trying to steal from poor Bill Gates, Microsoft wants to shove ads at you whether you like it or not. Ars Technica reports that a Microsoft patent could force downloaders to view commercials:
A new patent application filed by Microsoft describes methods for “enforcing” advertisements in downloaded media. Traditionally, ads accompany streaming content and, by extension, restrict that content to a browser. But technology that could bring ads to downloaded content would open up new opportunities for digital distribution services, advertisers, and consumers, and could give DRM a whole new leg to stand on.
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