Will Google remake the technology industry?
Writing at CNET, Don Reisinger says Google will change this industry forever. He is referring to what Google will do if it wins the bidding on the 700-MHz spectrum. He predicts:
Now that we know the 700MHz spectrum is easily the most viable solution to getting free Wi-Fi all over the country, why wouldn’t Google offer it to us for free? After all, doesn’t it fit well within its strategy as a company that promises that it won’t “be evil” and currently offers its solutions for free when supported by advertisements?
In fact, I would go so far as to say that Google will not only offer free Wi-Fi, you might be accessing it before you know it. And if that’s true, what would that mean to your current access to the Internet? Would it mean that current ISPs may have a serious problem on their hands? You better believe it.
A free Wi-Fi solution would change the current state of this industry more than we can calculate. Instead of creating devices that have an Ethernet port, each and every product will surely offer a wireless solution. And most of the products that currently do not connect via Wi-Fi to your home network (HDTVs, for example) will probably add that functionality in no time.
Having lived through one unforeseen technological development after the other, I have no idea what Google might or might not do but Reisinger’s speculation is certainly interesting. He concludes:
Google is well on its way to creating a groundbreaking solution that could catapult the technology industry ahead. And while some may believe the search giant will not be able to do anything of the sort, I’m not so cynical. Judging by the company’s track record and its immense success in most of its projects, I can’t believe it won’t find a way to revolutionize the entire industry.
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