More on the human role in Google page rank
In an earlier post today, I mentioned the report that Google uses human input in its page rankings as well as its algorithms. Search Engine Land says this is old news and Google is just trying to humanize its image:
Google is clearly sensitive that they seem like some Cylon or Borg (pick your favorite SF series) machine that lacks all humanity, when would be competitors poke at it that way. As a result, we’ve had a stream of “we use human linking pattern” or “we’ve got human reviewers” or “humans personalize their own results.”
In fact, says the post, Google geeks are not big on human intervention:
Google Loves Algorithms: I mean, they really love them. Googlers would rather spend hours figuring out how to make lights automatically come on and off when people enter a room than just flip a switch. They have that type of mentality. They will let obvious spam and crud sit in their results for days or weeks while they figure out an “algorithmic” solution. They just aren’t into hand-editing results.
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