Which is more important to Web advertisers – numbers or demographics?
Although Rupert Murdoch thinks more readers mean more ad revenue, market strategist and hedge-fund manager Barry Ritholtz sees it differently. At his blog, he makes the point that many of the Wall Street Journal advertisers are selling luxury goods and services and are interested in reaching the affluent, not just anybody:
I am not so sure this will work: The Journal can and does charge a premium for their ads because of who is presently willing to pay for the service — both in print, and online: Those consumers advertisers find extremely attractive.
I remain am unconvinced that saying to advertisers “Come see all of our readers who can’t or won’t pay $79 per year for the WSJ.com” is a strategy for selling more high end luxe brands.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.