What’s in a name?
Does name triumph over substance? Well, at least in part, according to this article about Microsoft’s new effort at coming up with better names for its products. There’s no doubt that Microsoft has been clumsy about naming things, as in the example, “Windows Presentation Foundation/Everywhere”, that has now morphed into the more elegant “Silverlight”. The new name may sound better but it still doesn’t give me a clue about what the software does. Still, it trips more easily off the tongue when making conversation at the water-cooler. The next question: does it actually do anything I want? And without bugs?
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