Another salvo in the Internet ad war
Microsoft has loosed its purse again and spent some of its huge bankroll in a move in its struggle with Google for Web advertising. This time it’s social search site Digg that is the recipient of a Microsoft deal. Bits reports:
Digg, the where users vote for which news articles to display, has voted itself on a new advertising provider. It has replaced Google with Microsoft to sell text ads on its site. Microsoft will also sell graphical ads as well on the site, which claims 17 million visitors a month.
Microsoft has been trying to enter the advertising network business, competing with Google, the leader, as well as Yahoo and increasingly AOL. Last year, Microsoft won a deal to sell ads on Facebook, the rapidly growing social network. And it recently agreed to buy aQuantive, a large advertising firm, for about $6 billion.
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