Big Google is watching you
Not content with using mundane methods like tracking-cookies to create profiles of its users, Google is now investigating psychological methods. According to Search Engine Watch:
Google has submitted a patent for psychological profiling of users. The patent outlines the ability to profile game users by their chat conversations and other text based interaction with the games.
“The company thinks it can glean information about an individual’s preferences and personality type by tracking their online behaviour, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use,” The Age reported earlier today.
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