The most effective form of spam

It won’t surprise anyone with the least knowledge of spam history but a recent study by a company called CipherTrust, reported in the NY Times, finds spam that promotes porn is by far the most likely to get read. The story says

Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam.

I don’t think anybody needed to study the subject to reach this conclusion but I suppose some people like to have quantitative measures.

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