Behavioral Advertising
Advertisers are always looking for ways to target their potential customers and the Web opens up all sorts of possible techniques. Search Engine Watch has an article on “behavioral advertising”. This is advertising targeted at the viewer, based on that viewer’s surfing history. This is not a new idea but seems to be getting increased attention. Somehow a record has to be kept of where you go when you are online and using tracking cookies is one method.
But exactly how are they collecting this data in order to be able to target the individual? The main ad networks offering behavioral targeting use a few different methods to determine this. And interestingly, often this data is gathered through the use of publisher programs, where webmasters allow their visitors to receive a cookie or image when they land on a site.
Personally, I block third-party cookies and I suspect many others do also. You can check the methods in my articles at this site and on this page.
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