Live(?) from Microsoft
If, like me, you are wondering what are all these Microsoft activities with the term “Live” tacked on, read this article by Mary Jo Foley. She writes a regular column called “Microsoft Watch” and recently she discussed the proliferation of the term “Live”:
Last summer, the Redmondians began using Live to describe its growing collection of rebranded MSN properties, such as Windows Live Mail (Hotmail), Windows Live Search (MSN Search), Windows Live Messenger (MSN Messenger) and Windows Live.com (Start.com).
Microsoft suddenly started throwing “Live” into all kinds of things. Windows OneCare, its security subscription service due this June, was rechristened Windows OneCare Live. Its new services-oriented research lab: Windows Live Labs. Office Live, a set of service add-ons to Microsoft Office, is due to go to beta any day now. Company officials have mentioned “Visual Studio Live” (a k a “Tuscany”) and CRM Live.
As Foley cogently notes
It seems like Microsoft, its partners and its customers could benefit from some kind of clearly articulated policy as to what will and won’t be considered a Live property. How about starting with a definition of Live consisting of ten words or less?
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